Does a higher perceived product quality need less by Lisa Hamann PDF

By Lisa Hamann

clinical learn from the 12 months 2009 within the topic company economics - exchange and Distribution, , language: English, summary:
In this medical paper, it's approximately to turn out that better perceived product caliber needs
less commercial to be sold.
The reader will locate theoretical assets in addition to an personal empirical discovering. during this the
effect of "Stiftung Warentest" at the clients buy choice can be proved. At
the finish, it comes out that customer's determination for or opposed to a product can be relies on
seals of caliber no matter if they by no means heard approximately this product before.
That ability if a product reaches sturdy attempt effects (e.g. in a product try out approximately sunlight lotions
by Stiftung Warentest), revenues should still raise whereas exhibiting that seal of caliber on the
package actual to the motto: strong items promote themselves.

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Does a higher perceived product quality need less advertisement to be sold? by Lisa Hamann

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