New PDF release: Buy It Now: Lessons from eBay

By Michele White

In Buy It Now, Michele White examines eBay and its emphasis on neighborhood and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are bolstered in the course of the website. She indicates how educational texts, rule platforms, and ads "configure the user," permitting eBay to point how the positioning is meant to operate whereas additionally upholding specific values and practices. White information how eBay reinforces stereotypes approximately gender and sexuality, having a look, for instance, at descriptions integrated in marriage ceremony costume listings, and the way eBay directs participants to the "Adult simply" a part of the web site once they use the quest phrases "gay" and "lesbian." She discloses the ways in which eBay offers a being concerned group yet its "Black Americana" class reproduces racism by way of permitting dealers' narratives that excuse and romanticize slavery and insult African americans. White additionally appears to be like at how contributors problem eBay's different types, principles, and values, analyzing established options of resistance through dealers and purchasers within the lesbian and homosexual curiosity listings. by way of studying the organizational and cultural logics found in eBay, White emphasizes how different web settings, together with craigslist, usually are not as obvious, community-oriented, and empowering as they declare. She proposes tools for getting to know and reconceptualizing new media sites.

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