Download PDF by David N. Barnett: Brand Protection in the Online World: A Comprehensive Guide

By David N. Barnett

The development of the net has had a profound influence at the method company is conducted, and has supplied an exceptional chance for third-party members and companies to assault manufacturers with relative ease. those adjustments have ended in the start of an important and rapidly-growing new undefined: that of on-line model security, including expert provider companies which might be hired by way of model vendors to observe and forestall strength assaults on their model.

Brand safeguard within the on-line World explains the total scope of net infringement, and linked tracking and enforcement thoughts which are such a lot proper to model proprietors and bosses. overlaying an important issues equivalent to model abuse, counterfeiting, fraud, electronic piracy and extra, Brand security within the on-line international provides a transparent and in-depth exploration of the significance of, and concepts at the back of, the brand-protection industry.

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Brand Protection in the Online World: A Comprehensive Guide by David N. Barnett


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