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By Donald Self

the yearly fiscal burden of alcohol abuse within the usa is magnificent, but the alcoholism remedy has been traditionally stricken by governmental laws, ethical crusades, advocacy of particular therapy ways, and a scarcity of selling wisdom. here's the 1st targeted set of analysis at the advertising of alcoholism therapy providers. The authors of this much-needed volume--reputable advertising and learn scholars--greatly extend the present base of information about the alcohol therapy advertising subdiscipline, together with the referral process analyses of industry potentials for companies, promotional attempt session for brand new prone, and the evolving nature of scientific companies distribution structures. via in-depth interviews with remedy prone, referral resources, and previous consumers of therapy amenities, and in significant studies of literature at the topic, Alcoholism remedy advertising and marketing offers basic study and common study findings to supply useful advertising implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

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